HazelDino

Analytics & Reporting

Stop Guessing — See What is Actually Driving Your Business.

We build customized dashboards and KPI reports that pull data from your CRM, ads, website, and accounting — so every decision is backed by real numbers.

Business Challenges

Are These Challenges Holding Your Business Back?

You have a dozen tools and no single view

CRM, ads, accounting, email — each has its own dashboard. Putting it all together is a weekend job nobody wants.

Reports are always days behind

Decisions get made on stale data because the report comes out Monday for last week. Real-time visibility is just not there.

Google Analytics looks confusing

GA4 is full of metrics, but you have no idea which ones actually matter or how to read them.

You cannot tie revenue to marketing

Ads brought traffic, leads came in, sales closed — but the connection between the three is fuzzy at best.

Your team makes decisions on gut feel

The right answer is usually in the data, but nobody has time to dig it out.

Reports are built once and forgotten

A consultant built a dashboard a year ago. Nobody updates it. It is wrong now and people stopped looking.

Our Solution

How We Help

We build custom dashboards that pull data from every tool you use into one clean view — refreshed automatically, focused on what actually matters, and built so your team will actually look at them.

  • A single dashboard pulling from CRM, ads, accounting, and web.
  • KPIs chosen around what actually drives your business.
  • Auto-refresh so reports are always current.
  • Attribution from ad click to closed revenue.
  • Mobile-friendly so leadership can check on the go.
  • Monthly review meetings to keep KPIs honest.

What's Included

Everything You Get

KPI Dashboards

A single view of revenue, leads, conversion rates, and what to do next.

Sales Reports

Pipeline by stage, by source, by rep — with forecasting built in.

Marketing Reports

Channel performance, cost per lead, ROAS, and attribution.

Google Analytics Setup

GA4 configured properly — events, conversions, and audience segments.

Looker Studio Reports

Custom Looker Studio dashboards pulling from multiple data sources.

Custom Reports

Whatever reports your business actually needs — built around your KPIs.

Automated Refresh

Reports stay current automatically — no manual exports.

Conversion Tracking

Cross-domain, server-side tracking that survives modern privacy rules.

Why It Matters

Why Businesses Choose This Solution

Better Decisions

Real data beats gut feel every time.

Time Saved On Reporting

Automatic dashboards replace manual spreadsheet work.

Faster Growth

Spot trends and react before competitors do.

Confidence In Marketing Spend

Stop wondering if your ads work — see it.

Scales With Complexity

Add new tools or channels and the dashboards keep working.

Better Team Alignment

Everyone seeing the same numbers makes everyone smarter.

How It Works

A 5-Step Process — From First Call to Launch

Discovery

A free consultation to understand your business, goals, and current challenges so we recommend the right solution — not the most expensive one.

Planning

A written plan covering scope, timelines, costs, and milestones so there are no surprises and everyone knows what to expect.

Design

We design the experience around your brand and customers. You approve every key decision before development starts.

Development

We build using clean, maintainable tech with weekly check-ins so you see progress and can give feedback early.

Launch

We deploy with minimal downtime, run final QA, set up analytics, and stay available to fix anything the moment you spot it.

Real Business Results

Frederick Insurance Brokers — Marketing Reporting

The brokerage had marketing activity across SEO, social, and CRM but no single view of what was driving qualified leads.

Solution

A Looker Studio dashboard pulling Google Analytics, GoHighLevel CRM, and ad spend into a single weekly report — showing conversions by channel and lead source attribution.

Result

Leadership now sees marketing performance in one view, spending decisions are grounded in data, and underperforming channels get fixed faster.

  • Single source of truth across marketing channels
  • Lead attribution to specific sources
  • Data-driven spending decisions

Powered By

Industry-Leading Technology

We use proven, reliable platforms that scale with your business and stay around long-term.

Google Analytics 4Looker StudioGoogle Tag ManagerBigQueryGoHighLevelStripen8nSupabase

FAQ

Frequently Asked Questions

What is the difference between Google Analytics and a custom dashboard?

Google Analytics tracks website behavior. A custom dashboard combines GA data with your CRM, ads, accounting, and other tools into a single business view. Most companies need both.

Do I need GA4 if I am already using my CRM?

Usually yes. CRM tracks what happens after a lead arrives. GA4 tracks what happens before. Combining them is how you measure real ROI.

How much does an analytics setup cost?

A focused GA4 setup is usually $750–$2,000. A full multi-source dashboard typically runs $2,500–$8,000 depending on tools and data complexity.

Can you build dashboards for non-marketing data too?

Yes. Sales operations, customer support, finance, and inventory dashboards are common requests.

Will the dashboard update automatically?

Yes. Dashboards pull live data from your sources so they are always current.

Can I see the dashboard on my phone?

Yes. Looker Studio and similar tools are fully mobile-friendly.

What if my data lives in spreadsheets?

We can pull Google Sheets and Excel into dashboards — though long-term, moving that data into a proper system is usually worth it.

Do you train my team to use the dashboard?

Yes. Every engagement includes a walkthrough and a recorded training video.

Ready When You Are

Ready to see what is really driving your business?

Tell us which tools you use and what decisions you need to make better. We'll design a dashboard that gives you a clear, honest picture.